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什么是亚马逊气候友好(Climate Pledge Friendly)?一篇文章告诉你
发表时间:2023-08-07     阅读次数:    
“气候友好承诺认证”是亚马逊推出的Climate Pledge Friendly新环保计划。目的是帮助有环境意识、注重绿能的买家更好地找到带认证产品,品牌可以通过确保在亚马逊上销售的产品至少在可持续发展的一个方面得到认证,来参与并为他们的产品获得一个气候友好承诺徽章。同时让买家知道哪些品牌致力于减少碳足迹,为地球的生态做出贡献。
该计划开始时有大约25,000种 "气候友好承诺 "产品,现在亚马逊上有超过75,000种 "气候友好承诺"标签的产品。气候友好承诺计划是亚马逊更大的倡议 "气候承诺 "的一部分。2019年,亚马逊与Global Optimism共同创立了气候承诺。该承诺是到2040年成为 "净零碳 "的承诺,意味着亚马逊计划尽可能地消除碳排放,并抵消任何剩余的碳排放,以达到其目标。
背景:
贝佐斯承诺亚马逊到2040年实现净碳中和,成为第一家宣布这一目标的大公司,
亚马逊邮件:

平台展示:
在搜索产品的过程中,买家会看到“气候友好承诺”标签,表明产品拥有34种不同的可持续发展认证中的一种或多种,以帮助保护自然世界。随着多余的空气和水的去除,产品需要更少的包装和更有效的运输。在规模上,这些在产品尺寸和重量上的微小差异导致了显著的碳减排。

“气候友好承诺认证”是强制性认证吗?
相对于EPR等强制性认证来说,气候友好承诺认证,是一种自愿性;可由企业自行判断是否需要加入这个项目;
企业申请了”气候友好承诺认证”有什么好处?
1、免费曝光,10%精准流量扶持;
——直接提高新客转化率!
2、给产品戴上“绿标”;
——所有参与气候友好承诺认证的产品,都会在搜索结果和展现页面上拥有专属的标志符号展示。
3、亚马逊平台专属区域展现;
——带认证的产品会在亚马逊平台专门流量入口展示。亚马逊正在帮助买家更方便的发现和购买气候友好承诺认证的产品,已认证的产品会在搜索结果和产品页面中标明,并出现在专门的区域中。
对卖家来说,就是可以当作是一种产品广告,可以让产品排名更加靠前,获得更多的曝光,被更多的买家看到,并且亚马逊对符合条件的产品参加气候友好承诺不收取任何费用的;但是需要在提出申请的时候,提交一些相关的检测报告和证书。
*气候友好承诺认证目前处于流量红利期,越早认证,卖家优势越大
如何获得Climate Pledge Friendly气候承诺友好认证?
有两种方法:
方法1. 申请亚马逊的紧凑型包装设计Compact by Design 和二手认证。

要获得紧凑型包装设计的资格,产品必须具有更高效的“单位效率”。亚马逊使用商品包装尺寸、商品重量和单位数量等产品属性来计算产品的单位效率,通过修改包装设计,去除多余的空气和水份,设计成更紧凑的包装,产品可以变得更轻更小,从而提高运输效率。
示例:

对于获得Compact by Design认证的产品,亚马逊会计算单位效率,单位被定义为“容器中产品的总量”。公式如下:
单位效率=(单位重量)x(单位体积)
亚马逊开放的类别阙值(单位效率优于类别阈值的产品有资格获得紧凑型包装设计,并获得气候友好承诺标签。)

Category Name
"Unit" unit of measure
Threshold Value
AC Filters
count
7.441235476
Air Purifier Filters
count
18.3223109
Allergy Relief
count
0.000029266
Animal Fur Cleaner and
Conditioner
fl oz
0.15409171
Animal Nutrition Supplement
count
0.0006327547
Animal Nutrition Supplement
fl oz
0.2255132097
Animal Nutrition Supplement
ounce
0.2050567824
Animal Vitamin Supplement
count
0.0015586418
Antacids
count
0.000133898
Astringent Powders
ounce
0.205795918
Baby Cereal
ounce
0.502928983
Baby Wipes
count
0.016200947
Baking Chocolate
ounce
0.167257812
Baking Cups
count
0.000854144
Baking Mix
ounce
0.215466118
Bandages
count
0.001535113
Bathing Sponge
count
0.288484422
Bathwater additive
ounce
0.132870083
Beverage Insulator
count
0.3867641897
Body Scrub
fl_oz
0.126299996
Breakfast Cereal
ounce
0.364682835
Bookmark
count
0.0016908584
Bronzer and Blush Powder
ounce
3.133473908
Calcium Supplement
count
0.000362695
Cell Phone Cables
count
0.294286968
Cellphone Data Cables
count
0.145560723
Chewing Gum
count
0.001063476
Children's Vitamins
count
0.000318177
Chocolate Candy
ounce
0.178622424
Cold and Flu Remedies
count
0.000328231
Collagen supplement
ounce
0.425343795
Computer Lightning Cables
count
0.352973112
Computer USB Cables
count
0.589240465
Condiments
fl_oz
0.1759288038
Condiments
ounce
0.1749003580
Conditioner
fl_oz
0.17129922
Conditioner Bars
ounce
1.71438596
Conditioning Shampoo Bars
oz
4.673587214
Conditioning Shampoos
fl_oz
0.167178615
Contact Lens Cleaner
fl oz
0.3080416496
Cosmetic Powder
ounce
1.154225183
Cosmetic Sponge
count
0.0109542077
Cough Drops
count
0.001397466
Cough Syrup
fl_oz
0.198584487
Crackers
ounce
0.60009587
Culinary Salt
ounce
0.13080171890
Dehydrated Pet Food
ounce
1.674722964
Dishwasher Detergent Pods and
Tabs
count
0.070117164
Dry Pet Food
pound
58.27831539
Eczema Relief
oz
0.215276367
Essential Oils
fl_oz
0.91774359
Eyebrow Color
ounce
0.12061185863
Eyelid Color
ounce
0.349817925
Eyelid Color
fl_oz
1.04842805
Fabric Softener
fl_oz
0.227143942
Fabric Softener
ounce
0.235872726
Fabric Softener
count
0.003132078
Facial Astringents
fl_oz
0.169761131
Facial Cleansing Pads
count
0.000527312
Facial Cleansing Wipes
count
0.003895535
Facial Mask Powder
ounce
0.201881414
Facial Tissue
count
0.000596738
Flavored Drink Concentrate
fl_oz
0.002465635
Floor Cleaners
fl_oz
0.182126543
Food Coloring
fl oz
0.094243187
Food Coloring
ounce
0.100864939
Foot Mask
count
0.610080294
Glass Cleaners
fl_oz
0.199083576
Hair Coloring Agent
fl_oz
0.153006451
Hair Coloring Agent
ounce
0.246905012
Hair Gels and Creams
ounce
0.200122346
Hair Removal Wax
ounce
0.156252909
Hair Styling Agent
fl_oz
0.208193423
Hand Sanitizer
fl oz
0.145037043
HDMI Cables
count
2.038132196
HEPA Air Filters
count
18.3223109
Honey
ounce
0.112367644
Household Cleaning Wipes
count
0.024265392
Iron Supplement
count
0.000102673
Jerky
ounce
0.32656617
Kitchen Trash Bags
count
0.05664354
Laundry Detergent
loads
0.095495635
Leavening Agent
ounce
0.14414127860
Lip Balm
count
0.02837219
Lip Balm
ounce
0.353026223
Lip Color
fl_oz
0.303220244
Lip Color
ounce
0.216741469
Liquid Bathroom Cleaners
fl_oz
0.197507565
Liquid Bronzer and Blush
fl_oz
0.311364368
Liquid Deodorant
fl_oz
0.203057476
Liquid Dishwasher Detergent
fl_oz
0.170107593
Liquid Ink
fl oz
0.0284407568
Liquid Ink
ounce
0.3238413750
Liquid Multipurpose Cleaners
fl_oz
0.003185087
Liquid Soap
fl_oz
0.207686259
Liquid Stitches and Bandages
fl_oz
0.419249847
Liquid Sunscreen
fl_oz
0.230160209
Loose Leaf Tea
ounce
0.278788756
Magnesium Supplement
count
0.000339248
Makeup Primer
fl oz
0.293448495
Makeup Primer
ounce
0.254374301
Mascara
fl_oz
0.850219466
Medication
ounce
0.148893703
Medication
fl_oz
0.265931749
Medication
count
0.000109849
Moisturizing Lotion
fl_oz
0.179692419
Moisturizing Lotion
Bars/Moisturizing Creams
ounce
0.201275982
Mouthwash
fl_oz
0.177328247
Multivitamins
count
0.000512606
Multivitamins
count
0.000180652
Nail Clipper
count
0.083996538
Nutritional Supplement
count
0.000285452
Nutritional Supplement
ounce
0.316973612
Nuts and Seeds
ounce
0.250317043
Pain Medication
count
0.000059613
Panty Liners
count
0.003081933
Paper Towels
count
0.008590416
Pasta and Noodles
ounce
0.214586389
Pen or Marker Ink Cartridge Refill
count
0.0025443939
Personal Cleaning Wipes
count
0.002089005
Pet Food
ounce
0.246206009
Pet odor and stain remover
fl_oz
0.189201619
Pet Shampoo
fl_oz
0.158838889
Pet Treats
ounce
0.345855902
Pet Waste Bags
count
0.000424351
Pitcher Water Filters
count
14.43952315
Popcorn
ounce
0.214391661
Powdered Dishwasher Detergent
ounce
0.117094237
Probiotic Supplement
count
0.000402861
Protein Powder
ounce
0.4355191286
Puffed Snacks
ounce
1.140338069
Rice Mix
ounce
0.21594100480
Room deodorizer
fl_oz
0.275612297
Sanitary Napkins
count
0.01389496
Sauce
fl_oz
0.2334776849
Sauce
ounce
0.1780031711
Snack Chips and Crisps
ounce
1.017695773
Seasoning
ounce
0.163617052
Shampoo
fl_oz
0.184505427
Shampoo Bars
ounce
0.363322636
Shaving cream
fl_oz
0.200496752
Shaving cream
ounce
0.171622208
Skin foundation and concealer
fl_oz
0.357825981
Skin foundation and concealer
ounce
0.52937477
Skin Serum
fl oz
0.53727629
Small Trash Bags
count
0.002290142
Snack Food Bars
count
0.762063521
Snack Food Bars
ounce
0.205716586
Soap Bars and Powders
ounce
0.127204379
Soap Dish
count
0.6268514051
Solid Deodorant
ounce
0.281085276
Sugar Candy
ounce
0.195405322
Sugar Substitute
ounce
0.1964618086
Sunscreen Bars
ounce
0.260603429
Surface cleaning wipes
count
0.014615962
Surface Protection Wax
fl oz
0.1749252795
Syrup
ounce
0.24394027
Tampons
count
0.004308811
Tea Bags
count
0.009888123
Toilet Paper
sheets
0.000183663
Tooth Whiteners
count
0.010619093
Tooth Whiteners
ounce
0.138420379
Toothpaste
ounce
0.235559095
Toothpaste Capsules
count
0.004530731
Tweezer
count
0.0318563518
Vegetable Oil
fl_oz
0.178067915
Vinegar
fl_oz
0.225719904
Vitamin B
count
0.00009711
Vitamin C
count
0.000315693
Vitamin D
count
0.000050488
Vitamin E
count
0.000051524
Wax Strips
count
0.00109653
Wet Pet Food
ounce
0.194355963
Whole Bean, Ground, and Instant
Coffee
ounce
0.303711531
Zinc Supplement
count
0.000106899

计算公式:
示例A :液体洗发水瓶
尺寸:3 英寸 X 2 英寸 X 12 英寸
重量:1.2磅
单位:20 盎司

0.216 = 单位效率
洗发水阈值 = 0.184505427(可在列表中搜索)
0.216 > 0.184505427,因此示例 A. 在设计上并不紧凑,不能获得紧凑型包装设计。可以通过方法2来获得Climate Pledge Friendly标签。
方法2:找第三方认证做环保认证(外部可持续性认证)
亚马逊目前认可的有37项环保认证,获得其中一项或多项认证之后,也可申请气候友好承诺标签。第三方可持续认证下证之后,卖家不需要更改任何产品数据,也不需要上传资料,第三方机构会将卖家的气候友好型承诺产品更新到亚马逊,亚马逊再许可标签。
机构名单:

们也整理了各种检测机构的网站链接,方便大家根据自己的实际情况去联系

认证机构
认证内容
申请时间及报价
网址
Bluesign
纺织品
https://www.bluesign.com/en
Carbonfree Certified
无碳产品认证计划
3-6个月
https://carbonfund.org/
CarbonNeutral product
碳中和
https://www.carbonneutral.com/
Carbon Neutral by Carbon Trust
碳信托 碳中和
PPT+申请表
https://www.carbontrust.com/
Carbon Neutral Certified by SCS Global Services
碳中和 SCS
4-6个月
15000$-25000$
https://www.scsglobalservices.com/services/carbon-neutral-certification
Certified Animal Welfare Approved
动物福利由AGW认证
https://agreenerworld.org/certifications/animal-welfare-approved/
Climate neutral by ClimatePartner
计算减少碳排放
https://www.climatepartner.com/en
Compact by Design
压缩包装设计
https://www.amazon.com/b?node=21221609011
Cradle to Cradle Certified
评估五项可持续发展绩效
https://www.c2ccertified.org/
ECOLOGO/UL
评估多种品类
https://www.ul.com/resources/ecologo-certification-program
ENERGY STAR Most Efficient
电器节能
https://www.energystar.gov/products/most_efficient
EPEAT
生态标签 电器
https://globalelectronicscouncil.org/zh/ecolabels/
EWG Verified
个护清洁 婴儿用品
https://www.ewg.org/ewgverified/baby-care.php
Fair Trade Certified
农场、渔业、工厂
https://www.fairtradecertified.org/
Fairtrade International
农业
https://www.fairtradeamerica.org/why-fairtrade/
Fair for Life
农业、制造业和贸易公平认证
https://www.fairforlife.org/pmws/indexDOM.php?client_id=fairforlife&page_id=home
The Forest Stewardship Council
森林保护与管理 (纸、湿巾)
https://fsc.org/en/about-us
Global Organic Textile Standard
有机纺织品认证 (棉花)
https://global-standard.org/
Global Recycled Standard(GRS)
纺织品认证
https://textileexchange.org/standards/recycled-claim-standard-global-recycled-standard/
Green Seal
生态标签
https://greenseal.org/splash/
Higg Index Materials
提供产品数据(纺织)
https://profiles.higg.com/
Made in Green by Oeko-Tex
纺织、皮革业
https://www.oeko-tex.com/en/
MADE SAFE
婴儿个护、家居用品
https://www.madesafe.org/
Nontoxic Certified
成分无毒认证
https://www.nontoxiccertified.org/
Natrue
化妆品成分认证(天然有机)
https://www.natrue.org/
Organic Content Standard 100(OCS)
有机成分认证(棉花 纺织)
https://textileexchange.org/standards/organic-content-standard/
Rainforest Alliance
农业、林业可持续
https://www.rainforest-alliance.org/insights/what-does-rainforest-alliance-certified-mean/
Organic Content Standard Blended
有机成分认证(棉花 纺织)
https://textileexchange.org/standards/organic-content-standard/
Recycled Claim Standard 100(RCS)
可循环材料 纺织品认证 同GRS
https://textileexchange.org/standards/recycled-claim-standard-global-recycled-standard/
Reducing CO2
碳信托 碳零排放
https://www.carbontrust.com/zh
Recycled Claim Standard Blended(RCS)
可循环材料 纺织品认证 同GRS
https://textileexchange.org/standards/recycled-claim-standard-global-recycled-standard/
Regenerative Organic Certified(ROC)
再生有机认证(食品、纺织品、个护)
https://regenorganic.org/
Responsible Wool Standard(RWS)
动物农场
https://textileexchange.org/standards/responsible-wool/
U.S. EPA Safer Choice
美国环保署
主做化学产品认证,不与制造商合作
https://www.epa.gov/saferchoice
USDA Organic
美国农业部有机认证
作物、牲畜、加工产品
https://www.usda.gov/topics/organic

 
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